Transit Infographic

Year: 2016
Type: Digital, Infographic 
For: Toronto Transit Commission (OCAD University)
Role: Research, Design


Challenge

For the Toronto Transit Commission, create an infographic that ranks Toronto Subway Station Platforms by daily ridership. The infographic must lure the viewer into the information. It should be complex enough to dazzle the viewer yet simple enough to not confuse them. 


Insight 

The TTC has 69 stations; the most used are predictably in the downtown core. However, suburban stations also have a surprisingly high ranking. 


Solution

To highlight the research findings, I varied the backgrounds for each station to indicate whether they were downtown, midtown or suburbia. 


Using Format